In 2018, Daimler AG chose Sharaf Din Automobiles Co. as the new Mercedes-Benz distributor in Saudi Arabia. The partnership was built on common core values and competencies that forged a new alliance with the vision of putting the customer first and offering the best customer experience. As an automotive pioneer, Mercedes-Benz is one of the most celebrated and admired marque, amongst the luxury automobile brands in the world. It adopted the phrase ‘The best or nothing’ as its global brand slogan.
The first Mercedes-Benz passenger cars showroom was inaugurated in January 2019, followed by the opening of the Commercial Vehicles showroom in March 2019. In May 2019, Sharaf Din Automobiles Co. opened the first Mercedes-Benz Pre-Owned Certified car showroom in Saudi Arabia.
Since the beginning of the partnership, several service centers and other facilities have been opened at different locations across Saudi Arabia to provide services and products to its valued customers.