In 2018, Daimler AG chose Sharaf Din Automobiles Co. as the new Mercedes-Benz distributor in Saudi Arabia. The partnership was built on common core values and competencies that forged a new alliance with the vision of putting the customer first and offering the best customer experience. As an automotive pioneer, Mercedes-Benz is one of the most celebrated and admired marque, amongst the luxury automobile brands in the world. It adopted the phrase ‘The best or nothing’ as its global brand slogan.


The first Mercedes-Benz passenger cars showroom was inaugurated in January 2019, followed by the opening of the Commercial Vehicles showroom in March 2019. In May 2019, Sharaf Din Automobiles Co. opened the first Mercedes-Benz Pre-Owned Certified car showroom in Saudi Arabia.


Since the beginning of the partnership, several service centers and other facilities have been opened at different locations across Saudi Arabia to provide services and products to its valued customers.

Mercedes-Benz Personal Vehicles

Contact Details


Al Rai Industrial Area - Fourth Ring Road, Plot 1317
P.O. Box 177, Safat 13002, Saudi Arabia


Contact Information:

Tel: +965 1 887 888
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  •   Sharaf Din Group Head Office,
    Sharaf Mahfouz Complex Plaza
    Avenue Building, 5th Section,
    Saudi Arabia.
  • Mailing address
    P.O. Box 241106, Riyadh 11323, Saudi Arabia
  • Toll Free: 8000043330
  • Customer Care: 900007734 Ext. 102

About Sharaf Din Group

Sharaf Din Group of Companies is a leading diversified privately held business group based in the State of Saudi Arabia. With over 15,000 employees, over 40 different Group companies and subsidiaries, operating in 8 different countries and affiliations with over 200 international brands.

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