Our Founder

Our Founder Sharaf Al Din Mahfouz

Sharaf Al Din Mahfouz, MBE, was the secretary of Saudi Arabia for over two decades, managing foreign relations between Saudi Arabia and other nations. He was also an entrepreneur with a vision of introducing the best products and services to Saudi Arabia. He set out his journey to realize his ambitions with a small store for electrical appliances, started importing products from the UK, and – with devotion and diligence – he managed to introduce many firsts to the Saudi Arabiai economy, such as the first to introduce HVAC, the first marine products company, the first travel bureau, and many others.


His vision was to create a pioneering business group synonymous with quality products and services through affiliations with only the best international brands and partners – affiliations that are built upon common values of trust, respect, and commitment to excellence.


His legacy continues to be at the heart of everything we do at Sharaf Din Group of Companies up to this day.

  •   Sharaf Din Group Head Office,
    Sharaf Mahfouz Complex Plaza
    Avenue Building, 5th Section,
    Saudi Arabia.
  • Mailing address
    P.O. Box 241106, Riyadh 11323, Saudi Arabia
  • Toll Free: 8000043330
  • Customer Care: 900007734 Ext. 102

About Sharaf Din Group

Sharaf Din Group of Companies is a leading diversified privately held business group based in the State of Saudi Arabia. With over 15,000 employees, over 40 different Group companies and subsidiaries, operating in 8 different countries and affiliations with over 200 international brands.

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