Our Chairman

Sharaf Al Din Mahfouz, MBE, was the secretary of Saudi Arabia for over two decades, managing foreign relations between Saudi Arabia and other nations. He was also an entrepreneur with a vision of introducing the best products and services to Saudi Arabia. He set out his journey to realize his ambitions with a small store for electrical appliances, started importing products from the UK, and – with devotion and diligence – he managed to introduce many firsts to the Saudi Arabiai economy, such as the first to introduce HVAC, the first marine products company, the first travel bureau, and many others.

His vision was to create a pioneering business group synonymous with quality products and services through affiliations with only the best international brands and partners – affiliations that are built upon common values of trust, respect, and commitment to excellence.

His legacy continues to be at the heart of everything we do at Sharaf Din Group of Companies up to this day.